There are quite a few of us in the household. Born in a small town with big dreams. And most of us are living that dream, however we see so many around us who have so far to go. Moomal is an effort by all of us to send talented craftsmen on their journeys by providing them fair wages and showing their creativity to the whole wide world.

Our enterprise is commercial, however it has a conscience, a soul and a big heart. Once we are profitable (and we hope we are soon) we will pay back the communities/employees whose work we adore and market to all of you, 50% of net income.

In short is a socio economic enterprise empowering communities of rural Sindh. We are owned and operated by I XCEL Ltd a UK limited company registered at 71 Shelton Street, London WC2H 9JQ.