Moomal is a brand that celebrates the rich heritage and culture of Sindh, a province in Pakistan, through its exquisite fabrics and designs. Moomal uses traditional techniques such as Ajrak, a block-printing method that uses natural dyes and geometric patterns, and Ralee, a patchwork art that creates colourful and intricate quilts. Moomal also offers Cotton Lawn, a lightweight and breathable fabric that is perfect for summer, and Sindhi Scarf, a long scarf that features floral motifs and sequins. Moomal’s style is a fusion of modern and classic, blending contemporary cuts and colours with ancient craftsmanship and symbolism. Moomal’s textiles are not only beautiful, but also sustainable, as they are made from natural fibres, use minimal water and energy, and support local artisans and communities.

Our Story

There are quite a few of us in the household. Born in a small town with big dreams. And most of us are living that dream, however we see so many around us who have so far to go. Moomal is an effort by all of us to send talented craftsmen on their journeys by providing them fair wages and showing their creativity to the whole wide world.

Our enterprise is commercial, however it has a conscience, a soul and a big heart. Once we are profitable (and we hope we are soon) we will pay back the communities/employees whose work we adore and market to all of you, 50% of net income.

In short is a socio economic enterprise empowering communities of rural Sindh. We are owned and operated by I XCEL Ltd a UK limited company registered at U1 Reynard Way, London TW8 9GD